Think bottled water is bottled at the sources like Alaska or Yosemite? Well Penn & Teller take their show "Bullshit" to the level of the Bottled water- showing how bottled water is just a Madison Avenue gimmick. I understand that there is a need for bottled water, people traveling through the desert- maybe. Of course If I am going through a desert on a horse with no name I choose to take a water jug, but that's just me and how I roll. Bottled Water?- pretty much it's all BULLSHIT!