I like shaving with a shaving brush and cup instead of a cannister of foam. And since I didn't win Crunchy's Shaving Soap giveaway, I am stuck with my old brush and cup. So I was thinking how do I keep the brush out of the cup when I am done- it needs to hang and dry! So I got my martha on and drilled a hole in the end of the brush and inserted an eye hook. Then I took on of those Display Thingies for a cup and saucer, and VOILA! I now am the owner of a fancified hanging Shave Brush. Didn't need to buy a new one.