Fake Plastic Fish has started a campaign to have Brita take back the used filters. It's appalling that they do this in Europe but not in the US and Canada. Brita US is owned by Clorox. Appalling because they are out their pushing their "Greenworks" line of eco-friendly cleaning products. Sound like a bit more of the corporate America saying how good we are while cutting down the playground swing? Well I say lets go one further...Until Clorox agrees to take back their Brita Filters, I say everyone boycott Clorox products. That would get their attention.